The necklace luxury a want or need Essay Example For Students

The necklace: luxury a want or need Essay The necklace: Luxury a want or a need Luxury in life is treated more as a necessity that a want. When in life luxuries should be wants. People think that having exotic and expensive things makes them a better person. People also like to say that they need that thing when they really dont. This is like the mentality of a child. When a child tells his parent I need that toy, when in reality the child just wants. Adults do that same but in a more mature manner. Like in the story The Necklace our main character Matilda want a dress. You could say that she needed that dress because in the story it tells us that she doesnt have one, but the have she act told me that she really just wanted it. She act just like a child that need that toy. All people like to say, I wish I was rich. We will write a custom essay on The necklace: luxury a want or need specifically for you for only $16.38 $13.9/page Order now If I think about it never have I ever hear a person not wish that. There are a few people who want to be rich for good reasons. One of the reasons is being able to get all the real needs for life. What I mean by real needs would be like food, shelter, and health care. There people that believe buying the most expensive things are better. A person who believes that being rich makes them a better person is shallow and has no self esteem. Like in the story The Necklace the main character Matilda wants all the things that she could not afford. First she want a dress because in her she need one for this type of affair where she would just wear it once to impress people. Basically she was just thinking about her self at this point because her husband was saving the money for a gun that he wanted but instead he got her the dress because in was more of a need. Words / Pages : 327 / 24 . The necklace luxury a want or need Essay Example For Students The necklace: luxury a want or need Essay The necklace: Luxury a want or a need Luxury in life is treated more as a necessity that a want. When in life luxuries should be wants. People think that having exotic and expensive things makes them a better person. People also like to say that they need that thing when they really dont. This is like the mentality of a child. When a child tells his parent I need that toy, when in reality the child just wants. Adults do that same but in a more mature manner. Like in the story The Necklace our main character Matilda want a dress. You could say that she needed that dress because in the story it tells us that she doesnt have one, but the have she act told me that she really just wanted it. She act just like a child that need that toy. All people like to say, I wish I was rich. We will write a custom essay on The necklace: luxury a want or need specifically for you for only $16.38 $13.9/page Order now If I think about it never have I ever hear a person not wish that. There are a few people who want to be rich for good reasons. One of the reasons is being able to get all the real needs for life. What I mean by real needs would be like food, shelter, and health care. There people that believe buying the most expensive things are better. A person who believes that being rich makes them a better person is shallow and has no self esteem. Like in the story The Necklace the main character Matilda wants all the things that she could not afford. First she want a dress because in her she need one for this type of affair where she would just wear it once to impress people. Basically she was just thinking about her self at this point because her husband was saving the money for a gun that he wanted but instead he got her the dress because in was more of a need. .

5 Free Alternatives to Microsoft Word

5 Free Alternatives to Microsoft Word 5 Free Alternatives to Microsoft Word Microsoft Word is the undisputed champion of modern word processing. Sure, some Apple fans are loyal to Pages. And Corel WordPerfect is still a thing. But Microsoft Word is the world’s most widely used word processor, found in homes, schools, and offices everywhere. What if you can’t afford or don’t like Word, though? Good news! There are other word processors available, so check out our list of five free alternatives to Microsoft Word to find a program that suits your needs. 1. Google Docs If any program can challenge Microsoft Word for its crown, it will be Google Docs. All you need is a Google account in order to write, format, and share documents. It’s also simple, free, and lets you download documents in multiple file formats, including DOC and DOCX. Google Docs is linked directly to Google Drive, too, so it autosaves your work with every keystroke. Another advantage of being online is collaborative working, as multiple users can edit a single shared document at the same time, saving the hassle of sending drafts back and forth. 2. LibreOffice Writer If you have used Microsoft Word for a while, LibreOffice Writer should feel reassuringly familiar. And if you’re one of those people who really hate the ribbon in MS Word, you may even prefer it! LibreOffice is, after all, a set of open-source programs that mimics the general appearance and functions of the Microsoft Office suite. Except it’s free. Which is always appealing. Currently, LibreOffice Writer offers most of the features and formatting options you find in MS Word. It uses the OpenDocument Format (ODF) file extension by default, but it also supports other documents formats, including DOC, DOCX, and RTF, so compatibility shouldn’t be an issue. 3. WPS Writer Part of the WPS Office suite, WPS Writer offers more in-built features than any other free word processor. The user interface is also closer to the modern version of Microsoft Word than most open-source word processors. Consequently, WPS Writer is ideal for those who want something as close to MS Word as possible without the hefty price tag. One notable downside is that the free version comes with adverts. These won’t bother you most of the time, but they will pop up when you use certain features (e.g., printing or exporting files). To get rid of the adverts in WPS Writer, you will have to upgrade to a paid version. 4. Apache OpenOffice Writer For Apache OpenOffice Writer, we can mostly point to the description of LibreOffice Writer above. They are similar in most respects, such as the user interface and features they offer. And this is because LibreOffice was originally based on the OpenOffice source code. Nowadays, some consider OpenOffice limited in some respects (e.g., it will let you save a document as a DOC file, but not as a DOCX file). But OpenOffice Writer remains one of the most popular, cost-free alternatives to Microsoft Word that you should try if LibreOffice isn’t quite to your liking. 5. Microsoft Word Online The last of our free alternatives to Microsoft Word is†¦ Microsoft Word. Well, to be specific, it is Microsoft Word Online, a free version of Microsoft’s word processing giant accessed via your web browser. This is great if you just want the basics, but it is a very limited version of MS Word. It doesn’t include advanced formatting options such as adding a table of contents, for instance. And while it supports DOC, DOCX, and even ODT files, it does not work with RTF files or other document formats. As such, this is mainly useful for existing MS Word users who need to work on a document when they’re away from their computer, as you can switch between the online and desktop versions easily. But if you’re looking for a professional word processor, you may need to pay for the full version.

Managerial Economics and Organizational Architecture-ARTHUR ANDERSEN Case Study

Managerial Economics and Organizational Architecture-ARTHUR ANDERSEN LLP - Case Study Example Thereafter, around the 1980s, Arthur’s firm changed its outlook by installing wooden doors in all its offices, while the firm trained its employees on thinking straight, as well as talking straight. The management also gave the right of decision making to the central office’s professional standard group, with an aim to quality and firm opinions in the organization. Technologically, an engineer in Andersen’s firm came up with the idea of computers use in bookkeeping, hence proving to be efficient while automating their client’s accounting systems. This led to the rise of a computer consulting business, which provided services to other firms and yielded much more revenue compared to the auditing. Due to the conflicting factors of the consultants feeling underpaid and leaving the firm, Andersen separated the consulting and auditing business and decided to form Andersen worldwide (AW). This consisted of Andersen consulting that focused on consulting services v ia use of computer systems and Arthur Anderson (AA), which focused on audit and tax business (Capstone case study pp 555) Due to stiff competition, the firm made some organizational changes; first, it decided to cut on it costs by ensuring that its employees retired at the age of 56 year, thus yielding more revenue that benefited the partners. New partners emerged such as Steve Samek who headed the Boston chicken audit, and Robert Allgyer who excelled in waste management that generated $17. 8 million. With Samek becoming the managing partner at AA, he introduced the 2X performance evaluation that required partners to yield twice as much from auditing and non-auditing services, and those who met this target would be rewarded. The dress code changed and the wooden doors that had been installed were removed, and a new logo â€Å"the rising sun† was adopted. New services were offered such as concentrating on the bookkeeping and offering internal audits (capstone, 557). Evaluate A ndersen's claim that their problems on the Enron audit were due to a few "bad partners" in the organization. If you disagree with this claim, discuss what you think were the root causes of the problem. As one staff suggested, â€Å"there were too many people in the Houston office, with their fingers on Enron’s pie† (capstone, 55), which is true as the auditor present chose to ignore the problems that faced Enron. Andersen firm was competent and it should not have blamed anybody for the decisions it made such as shredding documents so as to hide fraud practices at Enron. Anderson should have taken the blame himself, as he was responsible for his employees’ ethics other than firing David Duncan. In addition, the problem could have arisen from incompetent staff, questionable accounting practices, bad management, and poor internal controls. Suppose you were Andersen's managing partner in the early 1990’s. Would you have done anything differently than the actu al management (assuming you knew only what they did at the time)? First, I would have only hired a substantial number of auditors to work with and ensure that they were competent enough. Secondly, my management would not have advised Enron to declare itself bankrupt at that crucial time, as many investors would be affected. The questionable accounting practices at Enron that Andersen signed off should have been brought to light, so as to determine the root cause of the problem. Moreover, effective management, quality

Role of Theory in Human Resource Management Strategy Analysis Essay

Role of Theory in Human Resource Management Strategy Analysis - Essay Example The researcher states that the dynamic world is changing quickly. Thus, human resource management (as a part of organisation) needs to be prepared to deal with the impacts of the dynamic world. To formulate HR strategy, there is need to understand the consequence of globalisation, employee diversity, changing talent necessities, corporate rationalizing, total quality management, reengineering, the dependent personnel, regionalized work places, and employee participation. Developing and applying a comprehensive strategy is needed to remain competitive in this dynamic environment. A human resource strategy can help to strengthen the employee base of any organisation. Theory is a methodical combination of interdependent thoughts and philosophies which provides an outline about an important base of knowledge. Only scattered data is not helpful for analysing the human resource strategy, the observer must have knowledge regarding theory that can explain the relationship between variables. In the deepest form, theory can be regarded as a set of rules, a particle cabinet in which truths with respect to human resource strategy can be gathered. Management theory had evolved through the World War II and had been studied comprehensively later on. The industrial revolution had generated high demand of mass production, product specialisation and thus organisations started to look towards the employees as critical resources. There is need for strategic planning for managing the human resources for high productivity. ... There is need for strategic planning for managing the human resources for high productivity (Olum, 2004). The role of theory is vital for analysing the human resources. Theories are essential facts, and it elucidates the correlation among variables, usually independent and dependent variables. Theory has the capability to anticipate future difficulties which may occur in the organisation. In contrast to theory, techniques are the method of performing jobs. The techniques replicate the theories and these are the means of assisting managers to commence activities most efficiently. In the area of human resource management strategy, the role of theory is to deliver an understanding of organising significant and relevant management knowledge. For example, in devising strategy for effective culture in organisation, there are several theories which are interconnected and have an analytical worth for managers. The importance of theory in analysis of human resource management strategy can be gauged from the following: Theory can provide criteria about what is appropriate for employees in any organisation In human resource strategy, theory can enable to communicate effectively and therefore change into more difficult association Theory can help to learn about the fundamental concept of developing strategy and thus make easy to analyze them (Olum, 2004) Theories assist in understanding the dynamic nature of contemporary organizational environments. The HR strategy is made on the basis of theories. Human resource strategy is all about how an organisation can manage their human capital. This provides a basis for formulating strategy and developing packages for analysis. The human resource strategy is the

Goodyear Tire & Rubber Company New Product Development Process Essay

Goodyear Tire & Rubber Company New Product Development Process - Essay Example Goodyear is amongst the leading tire manufacturing company in the world. It has made its presence felt in every corner of the world. The company started its journey with 13 employees at its manufacturing plant in Ohio, USA and since then has grown into a company which is home to more than 70,000 employees across the world. The company with its continuous hard work has risen from scratch to become a billion dollar company. Goodyear with net sales of $22.8 billion (as of 2011) is surely leading the way to not only be the top tire manufacturing company in North America but also in the world (Goodyear, n.d). This project report on Goodyear will identify the prospects related to new product development. New product development is a critical aspect for the company in the cut throat competitive market. Product development is always based on certain criteria’s which otherwise can benefit Goodyear as a company in terms of market share and revenue generation. The purpose of this project is to analyze Goodyear’s strategy and methodology in developing new product. This project emphasizes on the need of new product development and its importance. Goodyear has been in the business for a long time and the project will evaluate the company’s future prospects in context to new product development. Tire market is a huge market with many competitors. The project will answer certain questions such as why new product development is the need of the hour and how can it change the fortune of a company?... The company with its continuous hard work has risen from scratch to become a billion dollar company. Goodyear with net sales of $22.8 billion (as of 2011) is surely leading the way to not only be the top tire manufacturing company in North America but also in the world (Goodyear, n.d). This project report on Goodyear will identify the prospects related to new product development. New product development is a critical aspect for the company in the cut throat competitive market. Product development is always based on certain criteria’s which otherwise can benefit Goodyear as a company in terms of market share and revenue generation. Purpose The purpose of this project is to analyze Goodyear’s strategy and methodology in developing new product. This project emphasizes on the need of new product development and its importance. Goodyear has been in the business for a long time and the project will evaluate the company’s future prospects in context to new product devel opment. Tire market is a huge market with many competitors around which makes the new product development even more important for Goodyear. The project will answer certain questions such as why new product development is the need of the hour and how can it change the fortune of a company? Tire market is no more confined to the developed nations as the emerging economies of the world are leading the way in terms of tire consumption with the rise in number of vehicles plying on the roads. It comes as an opportunity for the company and the project analyzes what are the ways Goodyear can cope with the rise in demand by offering cutting edge technology to its customers. Background Goodyear Tire & Rubber Company was founded in the year 1898 by Frank A. Seiberling in Ohio, USA.

Risk Assessment and Risk Management

Risk Assessment and Risk Management Assessment 4 Risk Management In the world of business, risk is always associated regardless of how small or big your business is. It is essential to have an excellent management plan to protect the entities reputation and assets. To create a good management plan a risk management process, is a process that aides risk managers to set up priorities and assists in ensuring comprehensive management efforts, is being utilized. Risk management process is composed of six steps namely: Determine the objectives of the organisation Identifying exposure to loss Measure those same exposure Select alternatives Implement a solution Monitor and review the outcomes These steps are essential in drafting a good management plan to further understand these steps this paper will expound its application and its advantages to the enterprise. Determine the objectives of the organisation Each organization has its own and unique objectives. These objectives are the reason a company is being established and also guides them for future development. To be able to identify a risk in an enterprise a thorough understanding of the entities objective should be done by the risk managers. If risk managers completely understood the organisations objectives it will enable them to classify threats and opportunities the enterprise will face in the future and can create solutions or prevent risk associated with an organisations future actions. An example will be a company’s objective is to be globally competitive the risk managers will create a plan that will help the organisation achieve its objectives but prevent the risk associated with it like policies and laws of other country or the consumer needs for the product and service. Identifying exposure to loss Loss exposures include loss of financial assets, physical property, human loss and loss of good will. These are the risk that a risk manager might identify when assessing possible risk of the company. These losses can be prevented if proper risk identification is done before any untoward event occurs. Loss of financial assets is usually due to liability judgement, non-compliance and lawsuits. Loss of physical property can be because of bad investment, land ownership problems and natural disasters that may damage the property. Human loss is related to death, injury or resignation of employees that can affect the operations of the company. Reputation is very important for a company to function if consumers trust an organisations services and products this will increase their reputation but otherwise it can lead to loss of good will. Measure those same exposures An organisation not only needs to identify the risk or loss but as well as measure the impact of those risks to the organisation. These can be achieve by using different tools is assessing risk for example a client complain and satisfaction survey reports. This survey will help risk managers identify the areas where in they need modifications and improvement let as say in the survey patients complained that the nurses are rude therefore the managers should assess the employees in that department and try to do necessary adjustments to increase client satisfaction at the same time prevent human loss. Another one is incident reports these are usually a common tool used to identify risk it is a report made by employees that includes events that occur beyond the normal daily operations. Others are genetic occurrence screening, employee compensation claims data, contact leases and agreements and informal discussion with managers and staff these can be used to determine the risk and its eff ect on the organisations operation. Select alternatives As stated earlier risk is inevitable in handling these risk a risk manager uses risk treatment strategies categorized into two which is risk control and risk financing. Risk control is preventing losses and justifying the effects of losses. It is composed of three techniques which are exposure avoidance, loss prevention and segregation of loss exposure. Exposure avoidance is the reduction of loss to zero if focuses on the eradication of the possibility of loss to occur. It is used when a potential risk can be critical threat to the organization and there is no way to reduce or transfer those risks. Loss prevention gives emphasis on the possibility of an occurrence of an event and reduction of loss by educating staff and reviewing of policies and procedures. Loss reduction reducing the severity of loss an example is having fire drills, alarm system and immediate incident investigation to an event. Segregation of loss exposure this is distribution of assets like supplies to different d epartment to prevent loss for example in the first floor of the facility the flood damaged the supplies of medicines but on the second floor where other supplies are placed these can be used and distributed to the other department reducing the loss and continues the operations of the facility. Risk financing is paying losses that have happened it is composed of two techniques which are risk retention and risk transfer. Risk retention is taking responsibility of the potential losses which is related to the given risk and creating plans to cover the monetary consequences of that certain loss. Risk retention are usually used for loss that can’t be transferred like legal laws as well as small risk like paying for personal property damages like loss of a mobile phone, broken chair and others. Risk transfer is transferring of the financial responsibilities of the organisation to a third party like insurance companies. In selecting a solution to those losses the risk manager should determine which technique will be suited for the current risk. The risk manager should see to it that before choosing a solution he should determine which alternative has a lesser effect on the organisations normal operations and which one is cost effective for the organisation. Implement a solution Implementation of the solution is putting the plan into action. This will involve the use of the technique identified by the risk management professional which is the best to prevent further organisational loss. This technique will be assumed by other department managers within the organisation. For example if the risk manager professional identified that the best technique risk financing and risk transfer the risk manager may include selecting an insurer and creating a good insurance policy for the organisation. Monitor and review the outcomes The last step in risk management process this is to check the effectiveness of the risk management program. It is an approach done by risk managers, higher management, different department managers, and legal counsel and claim managers to evaluate the risk and its impact to various areas of the organisation. This will enable the organisation to see the flaws and further improve the risk management plan of the organisation. The evaluation is done by comparing the annual report made by the risk manager against the bench mark they have created as well as the previous annual reports in the past years. Risk assessment process is defines as an organized process for identifying and evaluating events that effects the accomplishment of objectives in a positive or negative way. These events can be related to political, legal, environmental, social and competition. It can also be an internal factor like human resource, organisational processes and infrastructure. Risk assessment like any process is made up off different steps which are: Identification of relevant business objectives Identifying events that could affect the achievement of objectives Determining risk tolerance Assessing the inherent likelihood and impact of risks Evaluating the portfolio of risk and determining risk responses Assessing residual likelihood and impacts of risks Identification of relevant business objectives Objectives are the goals that an organisation wants to achieve in order to prosper in the business world. Each organisation has its own set of objectives that may be the same or different from other organisations. Through these objectives a risk manager will be able to extract different risk that could threaten the organisation. Objectives can be constructed by using the SWOT analysis wherein it determines the strength, weakness, opportunities and threats. After the objective identification and finding out the possible risk a risk management plan can be started. Identifying events that could affect the achievement of objectives According to an organisation objective the risk managers should create an initial inventory of undertakings that may affect the accomplishment of the organisations objective. These events can be from within the organisation or from the external environment. The internal factors are organisations policies and processes, the human resource, technology and information that are taken from internal sources. Meanwhile, external factors are related to politics, economics, legal, sociological and environmental. After assessing these factors the risk manager can then categorise them as either a threat or an opportunity for the organisation. Written annual reports of internal and external factors will provide the risk manager of accurate numbers and percentage to pinpoint which threats needs immediate action. Determining risk tolerance The acceptable level of deviation comparative to the accomplishment of a specific objective of an organisation is called risk tolerance. It is a percentage or level in which a risk can be accepted by the organisation but have a certain range of limitation that could still enable an organisation to operate. Assess inherent likelihood and impact of risk In risk assessment it is part of the process to identify the events that has a potential impact on the accomplishment of the organisational objective. These events should be considered to be risk and has to be evaluated based on the chances of it to occur. It is essential that this event should be assessed on natural basis without bearing in mind the risk response that already exists. An inherent risk map should be assess by a risk manager, it is a portfolio view of risk that aides analysis and action, to determine the which risk has more effect and should be a prioritized for an immediate response. Evaluating the portfolio of risk and determining risk responses As we all know risk is inevitable it cannot be fully eliminated if an organisation wanted to have a return of investment they should take on some risk associated for their actions. Evaluating the risk portfolio will enable the risk manager and the organisation to see the impacts of the risk to the organisations objectives and goals. It will also evaluate the effectiveness of the risk response they have made and further improve if such risk arises in the future. Risk tolerance varies depending on the risk type as well as the responses to those risks so it is essential to assist the risk response and the action given and its effectiveness. Assessing residual likelihood and impacts of risks Assessing residual risk will help evaluate the effectiveness and appropriateness of the risk response if it is in within the acceptable level or within the risk tolerance of the organisation. It is assessing the internal checks and balances are still in place within the organisation. Therefore, we could see how essential risk management is to an organisations progress. Risk management is not just a simple work just to identify and provide a solution but it is a systematic and scientific way of identifying, implementing and evaluating the effects of risk to the organisation. The organisation will always face risk to be able to move and not stagnate on the current status they are in. It is a must that a risk management professional understand the organisations objective for him or her to extract and create an excellent risk management plan. It is also important to evaluate the effectiveness of the risk management plan and see to it that flaws are modified for better result in the future. Bibliography: Southern Cross University (09 October, 2014). http://scu.edu.au/risk_management/index.php/8/ Corporate compliance insight. (09 October, 2014). http://www.corporatecomplianceinsights.com/key-elements-of-the-risk-management-process/ Internal Auditor (10,October, 2014). https://iaonline.theiia.org/understanding-the-risk-management-process Health and Safety Executive (10 October, 2014). http://www.hse.gov.uk/risk/controlling-risks.htm Work and safety blogs (10 October, 2014). http://rospaworkplacesafety.com/2013/01/21/what-is-a-risk-assessment/ Southern Cross Healthcare. (10 October, 2014). https://www.southerncross.co.nz/Portals/0/Group/Insurance%20Prudential%20Supervision%20Bill%20220609.pdf

A Winter Never to be Forgotten - Original Writing :: Papers

A Winter Never to be Forgotten - Original Writing In the terrible winter of 2002 a young man named Mark Kyle was staying in his parents cabin on the outskirts of Detroit. Marks fiancà ©e Kortney Skelly was to follow him up a few days later. On the night Kortney was to arrive Mark decided to plan a romantic evening to surprise her. As he began to set up candles around the dining room of the cabin for Kortney's arrival he discovered that there was not enough firewood to last them throughout the night. So he put on his winter jacket, stepped out into the cold and misty night and gathered firewood from the pile which was kept at the side of the cabin. As Mark was collecting firewood he noticed Kortney's car parked about fifty yards from the cabin. As Mark approached Kortney's car he noticed footprints and what seemed to be dragging marks. Mark began to get very worried as he started to follow the prints. As Mark followed the strange tracks into the dark, misty woods even his broad, bulky physique began to fiercely tremble with the fear of what he might discover. His dog Jack ran a few meters in front of him. Mark heard the distinct barking of Jack. Mark immediately ran towards the barking to see what had disturbed him. When Mark caught up with Jack he fell to his knees at the horrific sight that lay before him. Kortneys soft complexion and fine facial features stared Mark right in the face. He instantly tried to resuscitate her but unfortunately when he put pressure on her chest blood gushed from her lips onto Marks jacket. He hysterically lifted Kortney and carried her back to the cabin. When he reached the cabin he carried her into the living room and placed her on the floor. Mark then got a blanket from one of the guest rooms and gently wrapped it around her rigid, blood covered corpse.

Business Strategy for Easyjet

Table of Contents 1. Introduction 2 2. Mission statement, Aim & Objectives 2 3. PESTEL Analysis 2 3. 1 Political 2 3. 2Economic 3 3. 3Social 3 3. 4Technological 3 3. 5Legal 3 3. Environmental 3 4. SWOT Analysis 4 4. 1 Internal Analysis 4 4. 2External Analysis 4 5. Porter’s five forces 4 6. Porter’s value chain 5 7. Stakeholders Mapping 6 8. Ansoff Matrix 7 9.BCG Matrix 7 10. Strategy position and selected strategy 8 11. Conclusion 11 12. Appendices 12 13. Reference 15 1. Introduction Easyjet Airline Company is a British airline headquartered at London Luton Airport which operating domestic and international scheduled services on 500 routes between 118 European, North African, and West Asian airports (Theairdb, 2005).The company was founded in 1995 by Stelios Haji-loannou. And currently the management of easyjet is formed by Andrew Harrison as CEO, Cor Vrieswijk as COO and Jeff Carr as CFO (Easyjet, 2009). Up to 2009, easyjet had nearly 7000 employees throughout Europe. Apart from low-cost tickets, easyjet has improved in network quality, lower cost deals with key suppliers and enhancements to easyjet. com and so on (Easyjet, 2009). 2. Mission statement, Aim & Objectives Mission statement of easyjet is â€Å"to provide customers with safe, good value, point-to-point air services.To effect and to offer a consistent and reliable product and fares appealing to leisure and business markets on a range of European routes† (Easyjet, 2002). The company will develop its people and establish lasting relationships with its suppliers. Vision| Easyjet’s vision of the future is built on developing its strength to be the largest and best low cost airline in Europe (Bized, 2002). | Value| 1. Safety 2. Teamwork 3. Pioneering 4. Passionate 5. Integrity (Easyjetcareers, 2010)| The aim & objectives of Easyjet are similar to its mission statement.The company underpins its long-term prospects matter its business with safety, customer satisfaction, future f inancial performance, people and environment (Easyjet, 2009). 3. PESTEL Analysis 3. 1 Political The political environment includes tax policy such as Air Passenger Duty and carbon tax. â€Å"APD tax is raised about ? 2. 4bn for government every year. The airline Easyjet also supported for a green tax on air travel based on carbon produced (BBC, 2007). Increasing tax is not effective for customers to pay more but â€Å"easyjet has realized it and apologized to customers† (Easyjet, 2007).Cheap first and expensive later is what Easyjet always does. According to appendix 1, more immigration coming to UK gives easyjet more marketing opportunity. However, national insurance puts employees wage up so that increases company’s costs (Telegraph, 2010). 3. 2 Economic According to appendix 2, â€Å"some experts predict that the UK interest rate will increase to 3% in 2010 and 2011† (Marketoracle, 2010). Customers may pay higher for tickets if they borrow money. Meantime, a ccording to appendix 3, it is bad for easyjet because â€Å"some experts assert that Euro may depreciate in the next 6 months from January, 2010† (Marketvector, 2010).People maybe fail to choose easyjet up to this viewpoint. Additionally, it gives a burden to the company as fuel price may go up year by year (see appendix 4). 3. 3 Social Attitude of customers impact on easyjet’s business. According to appendix 5, more customers prefer to travel by air these years and it hits 2000 million in 2004 (Grida, 2007). The phenomenon makes easyjet arrange more flights. Meantime, â€Å"nearly 28% people choose to search tickets information online everyday so that the company’s business online can be developed quickly† (Alexa, 2010). 3. 4 TechnologicalThere are nearly 200 airplanes in the company and easyjet is working closely wth all the relevant airframe and engine (Easyjet, 2009). The safety can be guaranteed. The company also offers online check-in system for bag gage with codes and buying tickets which is pretty convenient to customers (Azureholidays, 2009). 3. 5 Legal The company follows mostly European law such as safety law. But there is a piece of bad news recently that easyjet needs to pay 1. 4m euros in damages for violating French labour laws (BBC, 2010). It is not only negative to financial condition but also to reputation.At the same time, the company supports carbon law that cut carbon emissions. 3. 6 Environmental The global standards for aircraft that can lead to carbon emissions of aviations being cut by 40%, Easyjet seeks the legislation for cleaner aircrafts is demanded by his firm to stop the flight of old and inefficient planes (Gray, 2009). It is good for passengers’ health. Meantime, the average aircraft age is 2. 2 years which makes up the youngest, cleanest and quietest fleets in the world (Easyjet, 2009). 4. SWOT Analysis 4. 1 Internal Analysis Strengths| Weakness| Leading airline with low-cost flights which acr oss most big city in Europe such as Berlin, Milan, Paris and so on (Easyjet, 2008). * Being seen as an innovative and flexible organization and has a strong e-business which offers full and fast price plan to customers. * Image, differentiation on price and brand (Mayer, 2007). * Quick turnarounds at the airports with more flights, better productivity. * Internal job mobility (Kernchen, 2007). | * Low frequency of routes. * More outsourcing might affect customer satisfaction (Kernchen, 2007). Sometimes longer flights without frills might be hard to implement successfully like no food service (Fifield, 2007). | 4. 2 External analysis Opportunities: Low-cost airline industry has a promising future. If Easyjet can establish itself as the low-cost number 1 airline, Easyjet will continue its success with its strong position and prove takeover opportunities (Kernchen, 2007). Threats: Economic downturn may lead to a decrease in casual flyers (Businessteacher, 2006). Increased competition l eads to greater difficulties in demanding incentives from communities such as low fees Easyjet received at Luton (Mayer, 2007).To enter new markets like Germany and France, Easyjet also end to spend much money than in the UK (Kernchen, 2007). The cost is pretty higher. 5. Porter’s five forces The threat of substitutes = Low The threat of substitutes for easyjet comes from other transport tools such as trains, cars, boats and so on. Minimal threat from train and car on domestic routes (Mayer, 2007). Eastjet does not need to worry too much about other transports tools if easyjet improves online system continually. The threat of entry = low It is difficult for a new company to enter in the low-cost airline industry. Easyjet has quite a comfortable position in the UK low-cost market as the biggest operator. High capital requirements also negate threat to some extent for easyjet† (Mayer, 2007). The threat of buyers = Moderate Customers will often choose better price particul arly with the online tickets system (Capon, 2008). Customer loyalty is necessary so that easyjet must keep a regular check on prices all the time (Mayer, 2007). The threat of suppliers = High Easyjet have no power to alter the price of fuel as an individual company (Mayer, 2007).Without Boeing and Airbus, Easyjet lose planes so that Easyjet must keep good relationship with them. Sometimes, airports also easily raise charges to airline. The threat of competitive rivalry = Moderate It is pretty rivalrous with many competitors who also operate short-haul market in the European such as Palmair, Germanwings, Ryanair and so on (Which, 2010). A numbers of tour operators like Thomas Cook may threat the market by selling scheduled seats (Subiotto and Snelders, 2007). All in all, â€Å"the growth of individual airlines and the expectation that competition among low-cost airlines will intensify† (Chris, 2010). . Porter’s Value Chain As a low fare airline, Easyjet makes the most o f its assets and its competencies to develop advantages and create much value compared with other airlines Inbound Operation Outbound Marketing Sales Tickets sales online After-sales service Ticketless service Catering Internet Fuel Aircraft Baggage handling Maintenance Inbound * Easyjet uses outside catering supplier to offer in-flight service (Dfnionline, 2007). * Easyjet spent a great deal of money on fuel. * Easyjet buy or rent airplanes mainly from Boeing and Airbus (Easyjet, 2009). There is another company who is mainly responsible for respire easyjet’s airplanes (Viploan, 2005). Operations and Outound * With ticketless service, customers just need a code and bring it to airport for boarding number (Ciao, 2000). * Internet is more important for Easyjet than call centre. * Easyjet does well in online check-in facility with hold baggage (Easyjet, 2009). Marketing and Service Easyjet has its own marketing department to publicize the company. And the company mainly focuses on lost baggage and speedy boarding for customers (Easyjet, 2009). . Stakeholder Mapping Low Interest High Interest | Suppliers: Boeing and AirbusCustomersCommunity Groups| | InvestorsGovernment AgencyShareholders: Stelios Haji-Ioannou who owns 22% shares. | Low Power High Power It is obviously that Boeing and Airbus has lots of interest so that they cooperate with Easyjet frequently. Customers prefer to low-cost tickets and convenient online system. However, they have less power as Easyjet can buy or rent planes from other airline. The company also has founded its largest UK airline position.Investors are really into Easyjet’s service and its growth markets, and they also have powers to buy shares to make its share price up. For shareholders, Stelios Haji-Ioannou owns 22% of the whole company (Easyjet, 2009). He gets big power. 8. Ansoff Matrix Market Penetration: Easyjet can make the most of its existing products to achieve growth of market share such as â€Å"put ticket p rices to some domestic destination down continually and add more seats in planes† (Columbia, 2008). Market Development: Easyjet hopes to get growth by using its existing product to into new markets.The company is launching new flights to Australia, Romania and Germany which have been travel spotlights with its low-cost tickets and frequent flights (Easier, 2007). Product Development: Easyjet is adding flights and developing new flight routes to more places across the European even northern Africa (Easyjet 2009). Therefore, it develops the product range. Diversification: Easyjet is not only operates airline service but also does other related transportation service such as easycar, airport parking. Apart from transportation field, the company is also responsible for hotel booking, travel guide and so on.Diversification makes easyjet consolidate existing market and accmulaing experience for new fields. 9. BCG Matrix StarSpeedy Boarding| Question MarksBaggage terms| Cash CowsClub cards| DogsFood| Star: An enhanced version of its fast boarding service attracts more customers (Travel Trade Gazette, 2007). It is a high growth market. Question Marks: There is baggage allowance that Easyjet offers to speed its market up. Cash Cows: Customers get club cards of Easyjet so that they can get savings for credit purchasing of tickets (Travel Trade Gazette, 2007).Interest rate generally affects this so that there is not any growth. Dogs: Easyjet gets little money in catering according to the annual report (2009annualreport, 2009). 10. Strategic position and selected strategy The strategic position of Easyjet is similar to the aim & objectives. â€Å"Turn Europe Orange† that Easyjet expands its employer presence across Europe (2009annualreport, 2009). The company aims to cut more carbon emissions and add more seats in the planes so that improving quality of its service (2009annualreport, 2009).The objective has covered SMART because up to now Easyjet has been the largest airline in UK and the second largest airline in Europe 10. 1 Identify and evaluate alternative strategies * Easyjet can develop new routes from local airports in UK to Romania in 2011. This strategy meets Easyjet’s network position for refreshing new routes all the time. It covers suitability, feasibility and acceptability well. Suitability| The strategy conforms objectives of easyjet and makes the use of company’s resources on providing cheaper short-haul service within Europe (Pender, L. nd Sharpley, R. 2005). | Feasibility| It is achievable as Easyjet has been the second biggest airline around Europe so that passengers may choose because of its good reputation (Pender, L. and Sharpley, R. 2005). | Acceptability| Low-fare airports with cost-benefit and more marketing opportunities. | * Easyjet will offer British Airways Executive Gold card holders free speedy boarding plus (priority check-in and boarding) on the days that BA crew strike. Most passengers wish to use this free offer on that day (Easyjet, 2010).This strategy meets Easyjet customers proposition for building appeal to business travelers. By the way, it is also a kind of marketing campaign to offer more speedy boarding to customers. It covers suitability, feasibility and acceptability well. Suitability| It is profitable for the company to reduce check-in time and sell seats for leisure customers. Make the most of resources to earn money. | Feasibility| It is easily achievable that passengers who hold British Airways Executive Club Gold Card wish to accept this free offer (Easyjet, 2010). | Acceptability| | Easyjet is going to work closely with CAE which is a good flight school to use 5000 Series simulator for A320 pilots training at CAE’s Burgess Hill facility (Atwonline, 2008). The strategy meets Easyjet safety requirements to improve pilots training. It covers suitability, feasibility well but not acceptability. Suitability| Providing customers with well-trained pilo ts and good safety system. | Feasibility| CAE helps with qualified training simulators so that the quality and service can be guaranteed (Krishnan, A. 2008). | Acceptability| Easyjet spends money to make agreements with CAE.It may give additional strain on staff. | 10. 2 Select one strategy and describe the implementation & monitoring plans In my opinion, it is appropriate for Easyjet to develop new routes to Romania. There are only two routes which departure from Madrid and Milan to Romania (Easyjet, 2010). It is not enough. Firstly, Easyjet is the UK’s largest airline measured by the number of passengers flown (Easyjet, 2010). But in the Europe, there are several competitors such as Ryanair, BMI and so on. More people choose to go on holidays to Romania which known as the â€Å"Paris of the East† (Easyjet, 2009).Developing new routes gives rise to more marketing opportunities. Secondly, choosing low-fare airports such as Bucharest meets the organizational objectives. The company is able to make good use of its resources of new aircrafts and employees. Thirdly, developing new routes which departure from native airports in UK gives local people opportunities to go on holidays to Romania directly. Thus, it helps Easyjet to consolidate its UK largest airline. Implementation The route starts from UK airport such as Liverpool, Bristol, Stansted, it is necessary for Easyjet to make good deal with the airports.The company needs to pay a sum of money for airport fees which involves aircraft parking, administration fees and airport parking, airport lounges for passengers (Easyjet, 2007). The native airports in UK offer low cost parking such as ? 4 per day at Bristol. The airports in other European cities such as Milan, Paris will cost a little more for these fees (Easyjet, 2007). Then Easyjet may prepare how many flights will departure from each route with arranged pilots, in-flight staff and the first departure date. The company needs to publicize the n ew routes to passengers in time online with detailed ticket price include or exclude tax.For example, many people are attracted by the Bucharest’s architecture (Easyjet, 2009). The company can develop a route from Liverpool in summer vacation or winter vacation, 2011. Thus, there will be more customers who would like to have a view of Romania during holidays. Monitoring Plan In order to operate these new routes better, the company is able to monitor the routes carefully. To ensure every flight should be arrived to the airports on time, using global online service to anticipate weather-related delays at departure and destination airports (Metoffice, 2010).Work out optimizing schedules and scan customers’ feedback carefully so that if there is someone who feels bad for easyjet’s service, the company can improve immediately. If the new routes are operated well with lots of numbers of passengers and minimizing level of delays times, Easyjet can consider opening more new routes across Europe. It is appropriate for easyjet to operate 70 new routes in 2010 (Easyjet, 2010). The company can add more routes departure from different local airports such as Luton, Bristol to Romania and then add some routes which departure in other countries such as Paris to Romania.Therefore for customers at any places, there will be more choices. 11. Conclusion In order to become the largest low-cost airline in Europe, Easyjet also needs to enhance its online system and â€Å"fly outside Europe† strategy. This may give rise to more marketing opportunities. However, up to now, Easyjet operates successfully and gets profit up to 80 million pounds with 9% up of market shares in 2009 (2009annualreport, 2009). The company must be growing continually and has a promising future. 12. Appendices Appendix 1 Appendix 2 Appendix 3 | | Irish Pound to US Dollar Currency Exchange Rate Forecast|Appendix 4 Appendix 5 13. Reference Books Capon, C. (2008), Understanding Strategi c Management, Prentice Hall: Essex. Fifield, P. (2007), Marketing strategy: the difference between marketing and markets (3rd Edition), Elsevier: Oxford. Krishnan, A. (2008), War as business: technological change and military service contracting, Ashgate Publishing Limited: Hampshire. Kernchen, N. (2007), Marketing differences between traditional airlines and low-cost airlines in Europe, GRIN: Paris. Mayer, F. (2007), A Case Study of EasyJet and the Airline Industry, GRIN: Paris. Pender, L. nd Sharpley, R. (2005), The management of tourism, SAGE Publications Ltd. : London. Subiotto, R and Snelders, R. (2007), Antitrust Developments in Europe 2007, Kluwer Law International: Netherlands. Journals Chris, T. (2010), LOW-COST COMMODITY, Airline Business  Feb2010, Vol. 26 Issue 2, p28-30 Gray, C. (2009), Easyjet seeks carbon laws, Travel Trade Gazette UK & Ireland  12/4/2009, Issue 2892, p26-26 Travel Trade Gazette, (2007), Extra boost profits, 11/23/2007, Issue 2794, p14-14 Websites 2009annualreport, (2009), Annual report and accounts 2009, [Online] http://2009annualreport. asyjet. com/business-review/review-of-strategy/safety. html (13/04/2010). Atwonline, (2008), CAE to offer pilot training in India, earns Level D certification, win $53 million in FFS contracts, [Online] http://www. atwonline. com/channels/airlineprocurement/article. html? articleID=2265 (16/04/2010). Azureholidays, (2009), Easyjet launches online check-in for hold baggage, [Online] http://www. azureholidays. com/Article. aspx? ArticleID=19488267 (05/04/2010). Alexa, (2010), Daily research, [Online] http://www. alexa. com/siteinfo/easyjet. ch (04/04/2010).Automotivedigest, (2009), Fuel Price Forecast 2008 To 2011, [Online] http://www. automotivedigest. com/content/displayArticle. aspx? a=65572 (04/04/2010). Bized, (2002), what is the company’s vision for growth, [Online] http://www. bized. co. uk/compfact/easyjet/easyindex. htm (28/03/2010). BBC, (2007), Easyjet supports green air taxe s, [Online] http://news. bbc. co. uk/1/hi/uk/7000103. stm (02/04/2010). BBC, (2010), Easyjet in French court over labour laws, [Online] http://news. bbc. co. uk/1/hi/business/8475204. stm (08/04/2010). Ciao, (2000), Easyjet-great service, [Online] http://www. ciao. co. k/easyjet_com__Review_71098 (08/04/2010). Columbia, (2008), Deal or No Deal: Should Economy Airline Offer Last-minute Bargains? [Online] http://www4. gsb. columbia. edu/ideasatwork/feature/102579/Deal+or+no+deal:+Should+economy+airlines+offer+last-minute+bargains%3F (11/04/2010). Dfnionline, (2007), The company replaces Alpha Flight Services as the airline’s onboard retail and catering operator, [Online] http://www. dfnionline. com/article/Gate-Gourmet-wins-Easyjet-inflight-retail-contract-1462747. html (11/04/2010). Easier, (2007), Easyjet announces new flights to Austria and Romania, [Online] http://www. asier. com/50798-easyjet-announces-new-flights-to-austria-and-romania. html (13/04/2010). Easyjet, (2007), The government has made easyjet the tax collector, [Online] http://www. easyjet. com/en/book/airline_has_been_made_tax_collector. html (02/04/2010). Easyjetcareers, (2010), Our Vision & Values, [Online] http://www. easyjetcareers. com/about-us/vision-and-values. asp (28/03/2010). Easyjet, (2010), Route map, [Online] http://www. easyjet. com/en/routemap/ (16/04/2010). Easyjet, (2010), Easyjet to launch a further 70 new routes for 2010, [Online] http://corporate. easyjet. om/en/media/latest-news/news-year-2010/04-01-10en. aspx (19/04/2010). Easyjet, (2010), Free Speedy Boarding Plus for BA Gold card holders on strike days, [Online] http://corporate. easyjet. com/media/latest-news/news-year-2010/Free%20Speedy%2 0Boarding%20Plus%20for%20BA%20Gold%20card%20holders%20on%20strike%20days. aspx (14/04/2010). Easyjet, (2009), Cheap flights to Bucharest, [Online] http://www. easyjet. com/en/cheap-flights/Bucharest (16/04/2010). Easyjet, (2009), Annual report and accounts 2009, [Online] http:/ /2009annualreport. easyjet. com/files/pdf/easyJet_AR09. pdf (26/03/2010).Easyjet, (2009) The â€Å"easyjet ecojet†: to cut CO2 emissions by 50% by 2015, [Online] http://www. easyjet. com/en/news/easyjet_ecojet. html (05/04/2010). Easyjet, (2007) Airport Parking, [Online] http://parking. easyjet. com/ (19/04/2010). Easyjet, (2002), Easyjet Mission Statement, [Online] http://www. easyjet. com/en/about/ (26/03/2010). Grida, (2007), The boom in air travel, [Online] http://maps. grida. no/go/graphic/the-boom-in-air-travel (04/04/2010). Metoffice, (2010), Easyjet set for ClearFlight, [Online] http://www. metoffice. gov. uk/corporate/pressoffice/2010/pr20100201a. tml (19/04/2010). Marketoracle, (2010), UK Interest Rate Forecast 2010 and 2011, [Online] http://www. marketoracle. co. uk/Article16450. html (02/04/2010). Marketoracle, (2010), U. S. Dollar to Euro Currency Exchange Rate Forecast, [Online] http://www. marketvector. com/exchange-rate/euro. htm (02/04/2010). Telegraph, (2010 ), Election 2010: George Osborne says easyjet would be hit by ‘job tax’ on airport visit, [Online] http://www. telegraph. co. uk/news/election-2010/7560181/Election-2010-George-Osborne-says-easyJet-would-be-hit-by-jobs-tax-on-airport-visit. html Read also: My Ambition Is To Become a Collector

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